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Communities in Transition 

for Queensland Communities

Indigenous Artist - Roel Wijnants | https://flic.kr/p/PYTzL

Lychees - CSIRO - Science Image - 2309

Lichen & street scene - Quest Media

Branding - produce
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Marketing

Marketing for the Value-Added Agricultural Enterprise - Concepts, Principles and Practices for Planning, Developing, and Marketing New Opportunities, 2007, University of Tennessee. Agricultural Extension Service.

Primer for farmers who are considering new marketing strategies.

 

Target Market Opportunities Report for WA Agribusiness to export to Asia, 2018, WA Department of Primary Industries and Regional Development's Agriculture and Food 

Global trade flows of over six hundred and seventy nine food and beverage products from every country to twenty four high potential Asian and Middle Eastern target markets were analysed and fed through a multi-stage screening process.  At each stage, the results have been combined with interviews with many of Western Australia’s agrifood businesses. The Target Market Opportunities report identified 20 high growth, high value premium opportunities at the intersection between what Asian consumers want and what Western Australia can produce. 

Case studies

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Blue Label Beef  - Australian Grassfed Meats

Grassfed, Hormone Free, GMO FREE, raised health and happy, MSA accredited, specifically selected bloodlines combine with high country environment to produce a unique tasting experience.

Cotton Australia - Responsible and Sustainable Cotton Production

 
 
 
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The Ecoefficiency Group

2018